Hello and thanks for reading today’s blog. I post every single day at 1pm central and today’s thoughts are about the fiasco (is there a word for something that’s bigger than a fiasco?) of Bud Light sending “one single can” to social star Dylan Mulvaney. In a nutshell, Dylan was celebrating Dylan’s 365th day as a woman and went online to show off a beer can with Dylan’s face on it. Backlash ensued, as you probably know. As I stated in this post a few weeks ago, Budweiser said it was (paraphrasing) just one can you guys, one moment in time not meant to be anything more than a small gesture. What’s the big deal?
Well, that was a lie. This week Dylan posted a video where Dylan shares that the promotion of this single can was in fact a paid endorsement deal. Dylan explained that Dylan is upset Bud Light didn’t come to Dylan’s defense when the sh*t hit the can. Get it, fan/can?
So basically, Bud Light paid Dylan to promote Bud Light to all of Dylan’s followers. What Bud Light didn’t see coming is a tidal wave of rejection, of which they’re still under water. This same week, the CEO of Bud Light made rounds on news shows trying to clear up what all went down… meaning… trying to salvage the wreckage (is it too soon to use this kind of language after the whole OceanGate, ummm, fiasco?) of a once profitable brand. He dances around all kinds of answers.
Still no apology.
So as it sits now: Bud Light is shunned by customers it once had AND it’s shunned by Dylan (and probably Dylan’s fans, too). People have been fired. Bud Light cases still sit on store shelves. I’m not sure there’s an end to this where Bud Light doesn’t declare bankruptcy or whatever brands of larger corporations do when they keep spending money and eventually have no money to spend.
Also, Dylan is the dictionary definition of a narcissist. Not that anyone was wondering.
Crazy times. See y’all tomorrow!
-Out of the Wilderness
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