This commercial from Totino’s isn’t exactly new anymore but it still airs and when I see it, the phrase “You’re freeeeeeeee!” rattles around in my head the rest of that day. And I mean that in the best possible way. I also like that they didn’t spend a gazillion dollars on making the squirrel uber-realistic. I mean, it looks good, details are well-done, but they didn’t waste time studying the subtle movements of squirrels besides flipping its tail and jumping long distances. It’s meant to be funny, not biologically or scientifically accurate… down to the precise texture of the fur, for instance.
The tension comes to a crescendo as the one guy instructs another to stay still. Then he reaches for a pizza roll instead of helping with the squirrel. It’s silly comedy. But there’s something deeper: Could one of these human characters be the next “Plays With Squirrels”? That’s a Boy Meets World reference, just like this sweatshirt is for the die-hard BMW fan. I wonder if Totino’s has any plans for a follow-up commercial with the squirrel. I’d love to see a sqeaquel.
-Out of the Wilderness