Just a couple of days ago I posted about Jason Aldean’s video “Let Your Boys Be Country,” which you can read here. Great music video by a great director, Shaun Silva. Then as I opened up YouTube today I found a behind-the-scenes video, sounds good to me! I clicked on it because who doesn’t love a good backstage pass to the making of a video, right? Well, this one, folks, will leave you disappointed. It’s basically 3 minutes of a few people saying “Hi, I’m (name)” and the rest is a montage of clips from the music video. Boo. They started so strong with Shaun and Jason joking about having to wake up early. That’s the stuff fans want to see.
As an example of a behind-the-scenes video that offers more, here’s the one for “Try That In A Small Town.” This one is better because it offers us more information instead of just a long montage of clips with barely any context.
I’d suggest that any behind-the-scenes clips should be almost 100% about information. Who’s doing what? Show me craft service. What’s the crew eating for lunch? Where are you filming the video and why? Could there even be a look into the edit suite as the music video is being assembled? What can fans see that will give them an insight into how the final video is made? Treat it as a documentary of the making of the video. I know everyone on set has an important role and maybe getting clips for a BTS video isn’t a high priority, but if the final product shows its lack of importance, then just don’t make one at all.
-Out of the Wilderness
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