College football probably won’t have any upset games today which elevates next week’s games even more. So what does ESPN College Game Day do to drum up ratings? Have the Jonas Brothers sing a ballad, of course! I’ll post a link to their “Strong Enough” performance but for now, here’s an interview that has no relevance whatsoever to college football.
After an audio fail and a few more seconds of listening, I went directly to Fox Big Noon Kickoff. Yep, that’s what I did. I know I’m a total dud but listening to married adult men sing a slow paced, melodic song about drinking at the bar till it closes with lines like, “So light me up, twist me something good, make it strong enough,” gets me super pumped for college football.
Said no one ever.
Sometimes marketing this way works fine. Other times, you have a combination of things that make no sense being combined. This boring Game Day Jonas Brothers thing is the latter. That’s why I quickly switched to Fox, which I’m enjoying quite a bit on Saturday mornings. It really gets on my nerves when bands and artists don’t read the room. Jonas Brothers, next time you perform for a hyped college crowd, think about picking an upbeat song even if it’s an old hit of yours. You don’t always have to promote your latest single.
-Out of the Wilderness
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Out of the Wilderness 