Hyundai uses nostalgia to advertise a new way to buy one of their vehicles. Guess where? Amazon! What CAN’T you buy there, right? Check out the ad then scroll down for more…
Is the Santa Fe (the vehicle in the ad) as cool as KITT? That’s a trick question, actually. Nothing is as cool as KITT.
I read through the comments on YouTube and people seem to be split on the use of the well-known “Knight Rider” theme song to advertise a car that’s not a Pontiac Trans Am. Some like the throwbacks to all things 80s (Care Bears, GI Joe, etc) while others don’t see the connection between stuff they grew up with and Hyundai. But I think they’d all agree that that song is, and always will be, iconic. As will the Trans Am with the red beam moving back and forth on the front end. By the way, where were you when you found out the voice of KITT was Mr. Feeny from “Boy Meets World”?
-Out of the Wilderness
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Out of the Wilderness 