How many times have you watched an official “behind the scenes” clip from the shooting of a music video (or a movie, to be honest) and it was just a huge waste of time? They just throw clips together without much thought and artists (or their record label?) think fans are going to die of happiness. If you’re about to give fans an insider look into what goes on for the making of a video, take notes on this great montage from Ed Sheeran for the making of his video “Sapphire.”
There are multiple reasons all BTS videos should be done this way but two I’ll point out are… 1) it actually offers a lot of information on the locations and the stories behind the clips, and 2) I feel like I get to know Ed by listening to his commentary. So it’s insightful, endearing, and informative. I don’t know much about Indian culture or the famous stars there, but now I know a little more. That’s what these videos need to be… every single time.
Everyone out there, do it this way! Please. Anything less comes across like an afterthought and your fans deserve so much more than that. Ed’s music video is a fantastic spotlight on India and the explanation of how the video came together adds even more to India’s charm and Ed’s relatability. Very cool.
I post daily at 1pm central. Add your email below to be notified each time a new post pops up.
-Out of the Wilderness
Discover more from Out of the Wilderness
Subscribe to get the latest posts sent to your email.
Out of the Wilderness 