On the one hand, it’s probably best that Cracker Barrel didn’t change their name to African American Barrel (calm down, it’s a joke I didn’t make up), but on the other hand, they might have done something worse! In a misguided attempt to appeal to new customers, Cracker Barrel has changed their logo to something a 3rd grader could’ve thought up. No offense to 3rd graders. Have you seen it yet? Here’s the logo they’ve had since the 1970s and then the new logo…………. since 2025.
I don’t know what these marketing departments are smoking, but I’ll pass. Cracker Barrel is reportedly investing hundreds of millions of dollars to rebrand themselves, which includes the very simplified logo. Let’s do a poll…
It reminds me of a bad memory from when I lived in Nashville. I had picked up work delivering for Uber Eats and, well, there are some really funny stories, but one time I was bringing an order to downtown Nashville. The area is very crowded, streets are sometimes blocked, chaos basically, so I called the guy to find out exactly where to go near Broadway. He said something to the effect of this: “When you get close to Broadway, on the right side you’ll see our imprint.” I just about launched my phone out of the car. Imprint! You’ll see our imprint!? I was about to imprint his backside with my foot! Listen, don’t be a douche. That’s kind of a good rule for every day when we wake up; Get some breakfast, get dressed, and just generally don’t be a douchebag. It’s not hard, actually.
I’m going to make a guess the idea for the rebrand design came from a hip, informed Gen-Zer who never got their butt kicked in school. I think Cracker Barrel could’ve just dowsed a moose with ink and had him walk over a piece of paper. Whatever “imprint” it makes is the new design.
-Out of the Wilderness
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