I don’t think it means what they think it means. T-Mobile opted for the safe route (and maybe thought it was best to avoid a visit from the FCC?) by using a phrase no one has ever used– “a can of whoop-up”– instead of letting Billy Bob be Billy Bob. If they had used the phrase every knows and bleeped out the curse word, the commercial would be 139% better. Here’s the ad, the scroll down as I open a can of whoop-up on T-Mobile.
Not only did T-Mobile use an inferior version of the well-known phrase, they also didn’t even look up the definition of “whoop-up.” In other words, the monologue makes no sense when read in strictest interpretations. Each time I see this commercial on television, I hate it more.
“Instatalk” isn’t funny, nor is it funny when Billy Bob wonders where he is. It just makes him look like an out-of-touch boomer. I like Billy Bob Thornton. I making much ado about the script. At least partly to blame is Lucy McLellan, Chief Brand and Communications Officer at T-Mobile. She’s only been with T-Mobile for a couple of months but soon we will not cut her some slack. Get it together Lucy!
I was wondering when an ad would come along on par with this annoying Gillette commercial. Whoever wrote in the script, “It ain’t my dad’s razor, Dad!” needs to be slapped right in the face. Not as violence, but as discipline. T-Mobile, your slap is coming up next unless you admit what you’ve done.
-Out of the Wilderness
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Out of the Wilderness 
I’ve been seeing this ad over and over while watching movies on Prime. I also have T-Mobile, but this “whoop up” term is ridiculous! I love Billy Bob too as an actor, but please! This is garbage. I googled his silly monologue just to see what came up, and found your write-up which basically put my thoughts in words for me. Thank you, and keep up the good work.
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glad you found my post, thanks for the compliment! And yes, the commercial is just wrong on every level. No one says “whoop up!”
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