I don’t typically write two posts about the same commercial but there’s something I didn’t address in ;title;. First of all, most people probably love “This Little Light of Mine.” It’s a nice, warm melody and positive lyrics. Plus the nostalgia of an old gospel song means a lot to a lot of people. Secondly, and this is more of a personal preference: I don’t mind when artists or writers change the lyrics of songs but keep the melody of the original. Melody is 90% of what I like about songs anyway. Of course, lyrics can make or break a song so even that 10% is important. This is where Caplyta kind of totally and completely ruined “This Little Light of Mine.” Here’s the ad…
The Light Is Dark? The pharma-taylored lyrics pretty much make no sense.
This little light of mine
Has been dark for quite some time.
Then I let in the light to help see
more of the light inside of me.
My confusion from this ad might be permanent! Never have four lines been more contradictory. Science tells us that a light, by definition, can’t be dark. They’re opposites. A better choice of words would be “…has been dim for quite some time.” Next, when have you ever needed a light to help see more light? It’s why we don’t use flashlights in bright sunlight. Science. A better line would be, “…let in the light to help me add to the light people can see.”
Who’s writing these jingles anyway? I’m here to help, just message me for my rates! 🙂
-Out of the Wilderness
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Out of the Wilderness 
Ultraviolet (UV) (10–400 nm): Shorter wavelengths than violet light, visible invisible to the naked eye. While some UV can technically be detected under specific conditions, it is generally absorbed by the eye lens. Infrared (IR) (750 nm–1 mm): Longer wavelengths than red light. Humans cannot see this, but perceive it as heat. Radio & Microwaves: Extremely long wavelengths that are part of the electromagnetic spectrum but do not interact with the human eye’s receptors. X-rays & Gamma Rays: Extremely high-energy, short-wavelength radiation. So…. If you’re in a room where only those spectrums of light existed. It would be utterly dark. Yet light still exists.
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I think you misunderstood the ad, the messaging in the song (from my end nothing wrong with the way she weaves the lyrics)…and part of the reason ads run this way is to invite attention…good or bad. That’s why you are here discussing the ad, and me responding to you.
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If you put in the context of the commericial, Caplyta is for (schizophrenia and bipolar disorder), it makes more sense. I happen to like the sound and tone of the singer; conveys the message without being over dramatic, cannot find her name though.
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