Campbell’s Soup has a series of ads where no one talks and I’m going to talk about it. They’re weird. In the ad below, a couple of boys come to the kitchen after playing outside in the snow. They’re eerily quiet until they utter, “mm mm good.”
It’s so unnatural. When was the last time two brothers ran through the front door and weren’t hooping and hollering about the fun they had in the snow? Get it together Campbell’s! In another ad, a family bakes mac and cheese and the longest line of the whole ad is written on a sticky note. I’m starting to think we’re all in a sequel of “A Quiet Place” and it’s giving me icky vibes.
I understand the idea that sometimes silence can say a lot when it comes to advertising. When we’re blasted with messages, sound, music, voiceovers, telling us to buy this and buy that, there’s an effective way to draw the viewers attention by what we’re not hearing. But when the only human sounds are grunts and one word conversations, it’s a no from me, Campbell’s.
-Out of the Wilderness
Discover more from Out of the Wilderness
Subscribe to get the latest posts sent to your email.
Out of the Wilderness 