The entire direction of Land Rover over the past few decades continues to baffle my mind. The marketing strategy has gone from being the superior in off-road capabilities to whatever this recent commercial is supposed to mean. From the outskirts of civilization to fitting right in with urban life, Land Rover is so far away from what I originally liked about them.
So from this ad, we’re supposed to run out to buy an SUV that has doors that shut, lights that turn on, wheels that roll, interior temperature settings, capable of maneuvering over small stones, turns right, goes in reverse, and finally, lights that turn off. All the while a guy mixes beats on a turntable…. outside…. with no one around.
Whoa. Stop the presses.
A post on Reddit sums it up very well:
What ComputationalPoet is referring to is the Land Rover vehicles of old. Think: the 1990s and earlier. In fact, here’s an ad from the brand back then…
Land Rover (or JLR as they like to call themselves) decided to trade in a rugged wilderness reputation for an SUV most wouldn’t dare take on the cleanest of dirt roads. So if you’re in the mood for a Land Rover, there ARE other options out there. Like this incredible vintage-Discovery-like vehicle I saw a few weeks ago parked at a Sam’s Club. It’s the Ineos Grenadier and I’d take one of these any day over the least expensive (or even the most expensive) Land Rover available.
-Out of the Wilderness
Out of the Wilderness 