Amazon Prime Day is quickly approaching. Besides it being two days (so why aren’t they calling it “Prime Days”?), they obviously put a lot of effort into their new TV ad. Take a look!
The colorful ad is one you may need to watch more than once since a lot is happening in a short amount of time.
A few things I appreciate after watching multiple times…
- The swinging plant. In the very first shot when a woman opens her front door, there is a hanging plant on her right. After a circle twist transition, packages are now at her front door and she’s excited. But that plant? It’s rocking back and forth. This attention to detail is nice, adding to the effect of that swirly circle transition. The also do this with the 3 stacked boxes, so watch it again with that in mind.
2. I am always impressed when a particular camera shot SHOULD show a reflection of the camera equipment, but doesn’t. When we are taken around the front of Amazon’s electric van, there is no reflection of any equipment on the front of the van. Nice job!
3. Logo in almost every shot. In a 30 second ad, you might think showing your logo prominently is critical but this ad shows a different way to advertise. I wouldn’t call it subliminal as much as strategically placed branding š Here’s an example.
A couple of things I don’t appreciate are… Why call it Prime Day if it lasts two days? Just add the ‘s’ already! Secondly, it all just makes me feel a little bit nauseous. Kind of like riding on those gravity spinning rides at a fair, or the tea cups at Disney World.
What do you think of the ad? Does this ad entice you to order things from Amazon on Amazon Prime Day Days, or make you want to excuse yourself to go vomit in the bushes behind the souvenir stand?
Thanks for stopping by!
-Out of the Wilderness
Out of the Wilderness 