I can’t exactly put a finger on why, but every time I see a “The RealReal” commercial, I am immediately frustrated and annoyed. Here’s the latest ad…
I have a couple of thoughts on why I don’t like the ads. First, the name of the company is dumb. What kind of name is “The RealReal,” anyway? Secondly, they offer luxury brand names at 90% off retail price. That’s quite a discount! Such a price reduction sounds fishy, like I’m buying a Rolex under a Manhattan bridge. This might be nitpicky, but in the ad above, the font type drives me crazy. The lines in each letter are too narrow.
Lastly, if you’re promoting the resale (they never actually say out loud that these are used clothes) of these luxurious brands, would it be a good idea to NOT shoot the ad in a small, very small, carpeted room that’s probably in an old warehouse near a Manhattan bridge?
Just my two cents. Maybe I should just use those two pennies to buy a name brand shirt, they’re so cheap at The RealReal!
-Out of the Wilderness