**UPDATE: Peloton’s latest high-cringe commercial features more irritating phrases, check it out!**
Peloton is back with a brand new commercial for literally everyone. After all, the ad is called “Peloton. Anyone. Anywhere.” Gone are the days where Peloton is just a bike in your bedroom. Now it’s a bike, an app, a coach, a partner… in your home, in the yard, on the court, by the pool, wherever. Take a look at the commercial then scroll down for more info…
The Music. Playing along this minute-long ad is “KILL DEM” by Jamie xx. Here’s the full track.
The Twerking. Viewers were quick to point out the confusing inclusion of a woman twerking on an outdoor basketball court. Random? Yes. But it might fit in the “cardio” category of their app. Just giving them the benefit of the doubt.
Dancing (in whatever form it happens) is a great workout. It’s too bad this particular clip with the twerking woman rates pretty high on the cringe scale.
Pet Peeves. Peloton ads are usually guilty of getting on my last nerve with their buzzy phrases. I wrote about it here and a great example is in the ad below.
Peloton has definitely carved out a spot for themselves in the home workout space. Do you think the ads we looked at today tip people in the direction of buying in to the Peloton world? Or would people at home rather see this buff stud do more workout videos?
See you all tomorrow.
-Out of the Wilderness
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I can’t find the words to the most recent peloton bike commercial, but I hear the words “lard ass” in it every time it comes on!!! Is this for real!?!? Is this truly necessary or appropriate to try to sell exercise equipment!? Seriously!?!?
Who sings this & where can I find out if this is for real!?!?
Seems ridiculous!
Please tell me if I’m hearing this correctly!!!
Thanks!
Rose
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Can you find a link to the commercial you’re talking about? I’m curious now, too!
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That exactly what I hear too.
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Lard-ass is a nickname by which the Pelotonians refer to the obese citizens of modern America. It may seem offensive, but the Pelotonians use it in the spirit of love.
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The music sounds like a goat with a Hitachi magic wand stuck up its anus.
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Why can’t you just answer the question, how old is the woman twerking?
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I HATE THAT FUCKING FUCKING FUCKING FUCKING HORRIBLY ANNOYING MUSIC AND THAT FUCKING COMMERCIAL!!!!! Yes, I’m yelling. These commercials make me NEVER NEVER NEVER NEVER NEVER NEVER E V E R want to buy a Pukeaton. I mute that abomination every time it comes on. I don’t know if I’ve ever hated a commercial any more than this one. Good job, shitty advertising agency.
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NEIL,MY BROTHER,PLSE STOP HATING YOU WILL SERIOUSLY FEEL BETTER ABOUT THE WORLD.WHY WASTE YOUR PRECIOUS ENERGY HATING TRY LOVING YOURSELF COS YOU ARE WORTH IT.MANNERS AND RASPECT IVERYTIME RASTAFARI
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Neil is correct
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Agree! What kind of manufactured, computer generated sampled crap is that music? What the Hell are they even saying?
Beedeebeedeebeedee..boday, boday…Oh yeah that’s so brilliant, huh?
Pure steaming pile of crap! Apparently the DJ who mixed that awful crap is Jamie Xx. More like Jamie crap crap!
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I ABSOLUTELY agree! I can’t mute this crap quick enough! It makes me physically ill to listen to that “bitty bitty bitty bitty bom bom – O YEA”, or whatever they are saying…
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what does twerking have to do with working out! i totally agree with you. makes me sick 🤮
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This one is right up there along with the Carvana commercial with Dax Shepard and Kristin Bell and the screaming throughout the commercial!! Don’t these advertisers realize the more annoying the more they drive customers away!!! I only stream so they only seem to show the same 2 or 3 commercials all day long for weeks on end!!!!😡
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