I’m not sure Ken Griffey can rescue Bud Light out of the hole they dug for themselves. I mean, even elite athletes have their limits right? Well, how about TWO Ken Griffeys!? That’s right, Bud Light has called on former baseballers Ken Griffey and Ken Griffey, Jr. to help put their trans-mistake behind them. It was “just one can” but 12 ounces has never weighed so heavy on a company. They’ve tried, and tried again to help consumers move past the blunder, and now they’re trying again. Who are we to not give the Griffeys a chance, right? Here’s the ad…
The Timeline. So first, Bud Light celebrates a man in his mid-20s being a woman for a year (when woman have been woman for their whole lives, yet no personalized cans from Bud), and now they’re celebrating something as traditional as Father’s Day? I don’t have Ken Griffey, Jr.’s rookie card (my brother did and I’m still jealous) but this feels like a rookie mistake from the Griffeys. Why involve yourself with a brand that won’t be getting off the bench anytime soon, if ever, especially if it threatens to tarnish your baseball legacy?
Comments on YouTube are not shying away from being 100% honest. There are plenty to read through but I’ll leave you with this one, which really paints a picture for how bad things have gotten for Bud Light.
To put this in baseball terms, this commercial is another swing and a miss. The truth is, and time will tell, but they might have already struck out and fans went home a long time ago. As some viewers have pointed out, a simple apology might not be enough now but it would go a long way. But it seems as though Bud Light is back, back, back, back, back, they’re gone!
-Out of the Wilderness
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