Bud Light is in some serious hot water if what I’m reading is actually true. Apparently sales are down, WAY down, since stunning and brave trans superstar Dylan Mulvaney got canned a few weeks ago. Yep, Dylan with his 5 O’Clock shadow appeared on a can of Bud Light as he celebrated his 365th day as a woman. It’s hard to even type that without crumbling inside.
Bud Light probably should’ve just let things simmer down before releasing more ads but when’s the last time a company’s bad decision was followed up by a good one? Exactly. So Budweiser released this ad with a horse, and now they have a commercial featuring a song from country act Zac Brown Band, first airing during the NFL draft.
I could say more but I think this kind of says it all:
When the comments are turned off, you know things aren’t going so well. And who thought it would be a good idea to put this ad up during a sporting event where a lot of fans drink beer and AREN’T drinking your beer? Just admit you made a mistake, that would go a long way. Or better yet, if you want to celebrate women, hire biological women. There’s a novel idea.
The Music. The song in the ad is “Chicken Fried” by Zac Brown Band. It’s well-known in the country music genre so using it in the commercial was a very conscious choice. But in this case, not all publicity is good publicity. Bud Light just keeps stepping in cow pies with every step they make, don’t they? Zac Brown may have really stepped in it too by letting their song be used in the commercial. People who can’t comment on the Bud Light’s Youtube commercial video have moved over to the music video for “Chicken Fried,” and it ain’t pretty. Will Zac Brown Band suffer from their apparent support of the divisive beer brand?
You know I like my chicken fried,
A cold beer on a Friday night.
It’s going to be a LONG time till that Friday night beer is a Bud Light. It also might be a while till that song gets played at a weekend bonfire.
See you tomorrow…
-Out of the Wilderness
Out of the Wilderness 