Hello! I was going to post this when I always post — 1pm central, daily — but as I was watching YouTube today another of these ads came on and I thought to myself, “I’ve had it! I can’t wait another second!” Am I just grouchy or are these commercials as irritating as I think they are? So here I am presenting a series of commercials for you to suffer through, too watch and let me know if I just need to shush and go along to get along.
You know how it feels when a singer has such a soothing voice, all you can do is drop everything and listen? That’s the opposite of these Melissa McCarthy Booking.com commercials. I have never liked them, I will never like them, and if I ever tell you otherwise, please slap me twice in the face. It’s not just the abysmal singing (she’s actually a good singer, technically speaking), but I have yet to see a commercial that’s made me laugh. If anything, they’ve only served to annoy me. Kind of like the Spectrum commercials. Written as comedy but failing miserably… especially with lines like, “Ah seagulls, the eagles of the sea.” Really? That’s all you could come with?
I have a hard time believing whoever wrote these ads still has a job. Hiring a comedian makes me think laughter is what you’re going for and if that’s true, we ought to use a pass/fail scoring system and these fail. Every one of them. Now I’m imagining those old cartoons with the shepherd’s hooks. Someone needs to tell Booking.com it’s time to cut their losses, pull these ads from TV and streaming, and come up with a new campaign.
There are a lot of great ad campaigns out there focusing on comedy. I’m thinking of GEICO, Progressive, Liberty Mutual… OK weird that a lot of them are insurance companies. I guess something as boring as insurance needs humor to relay their info. Maybe Booking.com can find the writers of those commercials, hire them, and have funny ads on TV again. Until then, they’ll continue to show us what it means to be be bad but not not bad enough to be good.
-Out of the Wilderness
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Out of the Wilderness 