McDonald’s has been airing a commercial starring two quiet guys and a teeny tiny French fry. It’s the type of ad that grabs your attention not with music, or catchphrases, but using silence as the bait to draw you in. KIA has done that before and I think it’s pretty effective. Take a look, and a listen, then scroll down for more info…
Bros Before Fries. The two men silently square up over who will get the last fry, but then both show generosity by letting the other have it. The black guy eventually takes it and the pair have a laugh. The backstory of these two guys is left a mystery, though. Are they deaf? Gay? Both? [wonders why companies include a person’s sexuality when selling unrelated products]
Not That There’s Anything Wrong With That. There isn’t any direct evidence of the guys being gay. Neither man acts overly feminine (like any gay guy on any sitcom) so it’s difficult to definitively say whether McDonald’s was giving a subtle nod to homosexuality. It’s only circumstantial evidence that might reveal what’s going on here. One, I can’t think of any straight guys I’ve ever known acting playful this way about a French fry. Two, straight men don’t share one order of fries. Studies show that 97% of straight men who want some of their friends fries will just go buy their own. The remaining 3% would punch the other guy and take the fries without asking. [admits to making that statistic up]
The ad’s a little cringey. It kind of reminds me of seeing people play footsies under the table. It’s not gross, but it’s gross.
How do you feel about the commercial? Does it make you crave the McDonald’s fries? If it does, you’re gay. [almost deletes last line because it’s a joke people will take seriously]
-Out of the Wilderness
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