The message in KIA’s latest commercial is coming through loud and clear, even from the perspective of deaf race car driver Kris Martin. Take a look (and listen) to the ad then scroll down for more info…
The Logo. If you’ve followed my site for awhile you already know my grief surrounding KIA’s new logo design. Even in this commercial the lines aren’t all parallel and this annoys me every time I see it! See how the first angle of the A isn’t parallel with the other 45° angles among the other letters? What gives!
The Driver. Kris Martin is the driver in this commercial. He’s a Canadian race car driver associated with various race circuits including NASCAR. Driving isn’t his only talent, though. He’s also a professional carpenter. Check out some of his woodworking skills on his Instagram page @mr.strongwoodworking and, of course, more about his racing on that Instagram account @kris.martin46.
The Ad. Who doesn’t love the sound of horsepower? This commercial uses sound effects very effectively and just shows that sometimes you don’t have to have loud spokespeople to sell a product. In other words, sometimes less is more… or KIA may echo the message in this ad instead: Silence is Powerful.
-Out of the Wilderness