It’s a new jingle that’s bound to be one the best/worst of the year. Best… because it’s actually pretty catchy. Worst… because I have a feeling it’s going to get waaayyyyy overplayed. Especially with the NFL playoffs coming up. But already, I’ve caught myself singing it and if you live in Florida, I’m guessing you’ve heard it a lot, too. Here’s the ad then scroll down for more!
Location. The ad was filmed in Pompano Beach, Florida. There are two locations I picked out. One is Annie’s Hair and Nails at 3408 E Atlantic Blvd., Pompano Beach, FL.
Also Briny Irish Pub in the same area.
I like the High School Musical vibe in the commercial. I bet it was fun to be on set as a crew member, actor, or extra. Here’s a behind the scenes video featuring the jib camera getting that last shot of the crowd.
And here’s one of Hard Rock’s slick promos…
Hard Rock’s website has this to say about the ad: The campaign for ‘Florida’s Sportsbook’ was filmed with local Florida-based actors along with members of the Seminole Tribe of Florida, and was shot in Pompano Beach and directed by Jason Koenig in partnership with Anonymous Content.
Jason Koenig has quite a resume. Take a look at his video work on his website JKOEPHOTO.COM and be sure to follow him on Instagram, proving he’s quite a photographer, too!
-Out of the Wilderness
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Out of the Wilderness 
Who is the guy on top of the piano?
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Do we have names for the actors in the “Hard Rock Is Legal In Florida” commercial yet? Such an excellent spot, congrats to all! Vibrant, catchy, full of energy and packed with little moments within the main theme! Spot On!!!
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