Will the Next Jake From State Farm Be A Woman?

It’s Jake… from State Farm.

I say this line a lot and it would make a lot more sense if there was a Jake around when I said it. Usually there’s not. It’s a line from the infamous State Farm commercials with the original Jake. Take a look…

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I totally forgot about the “Well, she’s a guy, so…” line. That probably wouldn’t go over well now in the U.S. but it was really funny at the time (and still is but shhhhhhh don’t tell anyone). Jake from State Farm was eventually replaced by a new Jake and he’s helped expand the campaign a lot.

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Yes, that’s an old Pacer and yes that’s THE Caitlin Clark who was absolutely assaulted by a fan who clearly planned this for weeks ahead of time.

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Remember when KFC started swapping out celebrities to play the part of Colonel Sanders? It was bizarre and I still don’t understand the idea behind it. I hope State Farm doesn’t follow in their footsteps but in today’s sensitive culture, I wouldn’t be surprised if they bring on a new “Jake from State Farm” and it’s a woman. Jackie from State Farm. She’d be a woman of color, obviously. Look how inclusive we are, State Farm would say.

Let’s hope they don’t fall prey to the idea that they can please everyone all the time. Just stick to doing insurance, k?

-Out of the Wilderness