Hyundai has an adventurous new commercial out featuring a Viking family… sort of. And no, this doesn’t take place in Minnesota. They’re driving a Santa Fe through some rough terrain. I guess I should say it’s not New Mexico either. Check the commercial out then scroll down for more info…
The Music. This song is by the well-known 70s/80s band Heart, and it’s called “Barracuda.”
Directors. Pulled from an article on MarketingDive.com, the commercial was directed by the same guys behind the GEICO caveman ads (see quote below). If you haven’t seen the updates to those, get ready to laugh and watch the GEICO caveman here.
The commercials set in pristine outdoor vistas were directed by Will Speck and Josh Gordon, known for their work on Geico’s Cavemen commercials.
-Out of the Wilderness
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Out of the Wilderness 