This commercial definitely won’t make you grin. Actually, a better way to say it is that this commercial won’t make you JUST grin. It’ll make you laugh out loud. It’s the Paramount+ Super Bowl commercial! Side note: They’re allowed to use the trademarked name “Super Bowl” because parent company Viacom paid the NFL. If a company isn’t cleared to use it, they come up with other names like “The Big Game” or “Football Championship,” etc. like this Kawasaki Mullet Commercial. I’ve run the play clock all the way down, haven’t I? Here’s the hilariously absurd commercial, then scroll down for more…
The Music. I laughed the loudest not when Creed first started playing in the background, but the shot of them on the mountainside jamming. I just about lost it. Here’s Creed from 1999 with “Higher” (which will be in a future post about my favorite guitar riffs).
The absurdity of the commercial is probably my favorite part. Throwing a child who just so happens to have a football shaped head, the guy from “Reno 911!” and of course Patrick Stewart rudely telling Drew Barrymore to shut her face. I can’t leave out the dig at Tua, too, who apparently isn’t built for the moment (*ahem* NFL playoffs). Other subtle moments: the leather arm band with just one play “Throw the child” and the Reno officer saying “Dang, he’s cool!” To hike the ball, Patrick Stewart says “pip, pip, hike!” Arnold subtly trading his snow cap for a football helmet. Safety first and all that. Another side note: I wonder if #ThrowTheChild will trend on Super Bowl Sunday?
For what it’s worth, here’s the fine print from the ad.
It’s going to be really hard for a Super Bowl commercial to outdo this one. Plus, Creed being part of it… OK, never mind– good luck to all the other companies spending millions. Second place will welcome you… with arms wide open.
-Out of the Wilderness
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Out of the Wilderness 