The Lazy Gillette Ain’t My Dad’s Razor, Dad Commercial

I’m pretty late to the game writing about this commercial because it’s a few months old now. I still see it on TV or streaming so I thought it might be worth chiming in about it. Have you seen the Gillette commercial starring father/son TikTok duo Joe Mele and his dad Frank? Take a look then scroll down for more…

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Kudos to the guys for their success! It’s very cool that they went from (probably) normal lives to becoming TikTok famous and scoring a brand commercial like this in just a few years. Who cares that this reaction video is very scripted and probably not the first time they watched their commercial. It’s a sponsorship so they have to do what they have to do, you know? But Gillette, a national brand with decades of experience and a host of professionals behind their ads, should never and I mean NEVER, let this dialogue line even make into the very first read through:

“It ain’t my dad’s razor, Dad.”

I know what you’er thinking… A line like that should go down in the most sacred texts of history, right? A bonafide winner. I can’t fathom how this made it to air on national TV. Do people just not care anymore? I’m starting to feel a little sick to my stomach.

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They were playing off of the well-known sentence: “This is not your dad’s [fill in the blank].” You’ve probably heard Joe Biden use it a time or two recently when referring to the Republican Party…

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So how did Gillette get it so wrong? Well, they used the wrong word. The son says “..my dad’s razor” when he should’ve stuck to the way the phrase is always used: “…your dad’s razor.” Problem solved. See how easy that was, Gillette? You can send the consultant fees for my hourly rate ($15,000/hr) to my Venmo… @BenWilder615.

-Out of the Wilderness