I drove by a new GMC Hummer EV the other day and thought it looked alright. Aesthetically, it’s certainly an improvement from other models of the Hummer (yes, I’m talking about you H3 Hummer). Then I came across a recent GMC commercial and something dawned on me. Here’s the ad, the scroll down for the disappointment that washed over me…
I know there’s such thing as making a profit and on top of that, trying to increase profits. Making cars for the masses means making more money. It’s the American way. But how has the iconic Humvee gone from this…
… to this?
It’s a national embarrassment! I’m so disappointed about the Humvees assimilation into the uninspiring, conveyer belt of mass-produced vehicles. It’s the same way I feel about Land Rover, actually. Incredible safari-exploring 4x4s with windows everywhere, no other SUV like them and now the most unique model (the Discovery) looks like a Ford soccer moms drive. Thank the Lord they decided to produce the Defender again… the new Defender design has an ounce of character. But besides that one, Land Rover caved to the suburban road-driving, hum drum of work commutes.
The Hummer is not far behind that trajectory. From the useless, hardly ever applicable ‘crab walk’ function to hands-free driving (what kind of real man is taking his hands off the wheel!? What kind of crazy woman is taking her hands off the wheel!?), I can hardly see the beasty reputation of the boxy, tough Humvee. Don’t even get me started on a truck being hands-free, I get all flustered. I wrote about it here, actually. And the crab walk? Give me a break. I don’t care if LeBron likes it!
The Music. The song in the Hummer commercial is called “Galvanize” by The Chemical Brothers. Here’s the full track.
-Out of the Wilderness
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Out of the Wilderness 