Target is embracing a silly sketch from many years ago. It’s the Target Lady, who first appeared on Saturday Night Live nearly 20 years ago. If you haven’t seen those goofy clips, you’re in for a treat. Here’s the real Target ad (not a sketch) then scroll down for more info…
The Actress. The talented actress is Kristen Wiig. She was great on SNL and since then has been in quite a few movies from Walk Hard: The Dewey Cox Story and Ice Age to Bridesmaids and Wonder Woman 1984. Here’s a montage of a few of her iconic SNL characters, including Target Lady.
This is a fun idea from Target. Why not show a little levity when society and culture could use some laughter?
Plus, their image isn’t exactly spotless. It was just a few months ago when Target stores made a point to display LGBTQ+ (emphasis on the ‘T’) apparel for children. Backlash was almost immediate and although it didn’t rise to Bud Light levels of boycotting, a big chunk of consumers were not happy. This ad will do wonders in regards to not pissing people off.
-Out of the Wilderness
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