Adorable. Cute. Warm. Charming. Memorable. These are all words to describe Publix’s new minute-long ad featuring clips of families in all types of situations spending time together. The commercial is backed by the song “Home” by Ro Malone. Take a look:
There aren’t many commercials spanning a full minute but when one comes along, it’s got to be good in our TikTok-attention-span world. This one is oozing with all the things we traditionally love about “home,” whether it’s making meals together, laughing, playing, etc… but also fitting for the times we’re living in with clips of people using Zoom, Facetime, or doing online workouts. Plus it’s got babies and dogs, so of course it’s a winner.
Ro Malone started her journey in Ireland but now lives in California. She’s relatively new to the TV/music scene but has already had success with songs featured in various local California ads a few national spots. You can see more of her work here. Wishing her all the success as she gets more exposure in the industry! Her song in this Publix ad is simply the perfect fit! Ro had high praise for the folks she worked with to make it all happen, saying,
“It’s a privilege to have my music selected for use by a team of professionals, and I am filled with warmth that my song ‘Home’ which I wrote quite some time ago has indeed now found a home for itself, with a lovely brand too.”
This Publix “Home” ad might become one of my favorites, and I’m reminded of a few others I’ve loved over the years. Of course, there’s the Tyson Foods ad featuring Drew Holcomb’s song “Family,” and below are three more featuring Jeep, Publix, and Budweiser. If these don’t touch your heart in some way, you’re basically a monster.
-Out of the Wilderness
If you haven’t seen it yet, Geico has a TV spot featuring Jerome Bettis, NFL Hall of Fame running back.
I typically love GEICO commercials for their odd and usually hilarious deliveries. However, I can’t get on board with the bus on this one. You’re going to think I’m taking this commercial entirely too seriously, and you’re right. What can I say, I take everything too seriously, like what happened on the softball field a few weeks ago and perhaps this is embarrassing, watching the Bachelor. But upon further review, I counted 5 illegal moves from the ball carrier plus his flag is clearly tied on, which is yet another penalty, that makes 6.
I can’t help but think the folks that created the commercial haven’t ever played flag football, or just didn’t study up on the rules of the game. To be quite honest, I’d absolutely love for Jerome Bettis to be on the team I was playing AGAINST. He’s big, probably not very fast, and if he kept committing these kinds of penalties, he’d be benched or ejected from the game.
GEICO says getting insurance help is “having Jerome Bettis on your flag football team easy” when in reality if he were committing all these penalties, having him on your team wouldn’t be easy at all.
How’s that for overanalyzing a TV commercial? Maybe I’m still bitter my college flag football team never beat P-Funk. Still waiting on that rematch!
-Out of the Wilderness
Driving around Nashville yesterday with “You Are My Sunshine” performed by Johnny Cash on repeat.
If that’s the first time you’ve heard that performance, I hope you like it as much as I did, and do! I heard it first, and this might be hard to believe, but in a commercial for a washer/dryer, I think. Some kind of home appliance advertisement. I’ll see if I can find the ad online…standby…
Oh it was Whirlpool back in 2014! Good job, Whirlpool! Here it is…
(quality in this video is pretty bad, so for a more clear video, click here)
The next is an ad I’ve tried to find over the years but have come up empty. A car manufacturer put out a commercial for a van and used Aerosmith “Dream On.”
As I remember it, a young girl is lip singing the song in a dream world. Then reality flashes back and she’s in this van, arriving home with her mom. She gets out of the van and in the moment where she might be embarrassed for her lip singing, she decides to go all in and starts singing the song again and raises her arms in rockstar victory. Right at that moment the chorus of the song fires up and it’s a pretty inspiring moment. If I ever come across the ad, I’ll post it here.
Last one is from a great show, Parenthood. I can’t find anything about it, but they played Sufjan Stevens “Come Thou Fount” and it was very memorable. I also found that song played in an episode of Friday Night Lights, too, so there’s a chance I’m mixing up the two. In my defense, I watched both series’ around the same time, forgive me! Check out the great song here…
What songs do you remember from TV commercials or within an episode of a show? Comment below!
-Out of Wilderness