Gatorade has a new basketball-heavy ad called “It Hasn’t Changed” featuring the greatest ball player of my generation, Michael Jordan. They’re emphasizing that to be great you must have the “it” factor and Gatorade is right there to help you get “it.” I won’t get into the weeds about his greatness being greater than Kobe or LeBron (but this new commercial doesn’t feature a voiceover from Kobe or LeBron… sooo……. you do the math). Check “it” out then scroll on down for more info!
The Music. The soundtrack to this ad comes from Travis Scott. The song is called “FE!N” and features Playboi Carti. Here’s the full track…
She’s All That. Current “it girl” Caitlin Clark is also featured in the ad and with her bringing in more viewers to the WNBA, I’m sure Gatorade was working hard to sign her on as a celebrity spokesperson. She has “it” and in fact, she IS “it.”
More to be seen from Gatorade but for now, share your thoughts about the ad in the comments below and if you have a second, subscribe for email reminders of my daily posts!
-Out of the Wilderness
Out of the Wilderness 