Country music superstar Morgan Wallen can apparently do no wrong. If you said his career was over after his candid camera moment, or that time he threw a chair, those are just lies, lies, lies. His popularity has only gone up, whether you like his style of country music or not. Of course, it helps him a lot if you do ;).
Many years ago, lyric videos became a thing… maybe as a way to get music out fast and test the waters for how a song is received by the masses. Morgan’s offering of this type of video comes to us with his song “Lies Lies Lies.” I’m not going to pretend the video makes any sense but for his fans, making sense doesn’t matter anyway. Take a look then scroll down for more info!
I don’t really like the song– I prefer country music that sounds more traditional and less like pop music– but beyond my personal taste, the video itself is a little perplexing. Incongruous. I’m trying to think of other words besides lazy. It comes across as something thrown together with one purpose: to rope in more eyeballs with as little effort as possible. I’m sure there’s a reason behind putting the lyric video online (keeping Morgan on the top of everyone’s mind, in the front of other aspiring artists, advertising revenue, etc) but could they do even just a little bit more for those of us who aren’t already fans? Videos like this probably won’t reel in any new fans because what we’re seeing is so completely disconnected from what we’re hearing. In other words, what does concert footage have to do with the lyrics of the song?
The song is undoubtedly full of strained emotions, hurt feelings, regret, and you’re going to show me Morgan on stage, greeting fans, smiling? It almost feels insulting.
I know I’m being nitpicky. There’s no way Morgan’s fans won’t eat this video right up because, like I said before, he can’t do anything wrong. The crumbs from his table are met with praise and admiration, no matter how stale, no matter the aftertaste.
-Out of the Wilderness
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