Mikey is back in a new take on the iconic Life cereal phrase “He likes it!” This time, the ad includes an original song performed by Mikey himself. This tradition has been passed on to a new actor named Hudson Uebelhardt. Take a look then scroll down for more…
As a reminder, here’s the original from the 1970s.
The series of ads has been revisited over the years, here’s another one featuring the original Mikey, a little older but still loving Life in the 1980s.
Recreated in early 2000s to show that Life cereal is not just for kids. Take a look at adults partaking in the breakfast bowl…
In 2019 the storyline swapped over to the female gender, a little girl somehow still named Mikey? I’ve not known this to be the short version of Mikenzie, Michaela, Mikenna, or other Mikey-type names but I guess Quaker Oats/ Pepsi thought it was time to cut in the ladies. Hey, there’s enough cereal to go around, folks!
What do you think about the 2024-version of this ongoing franchise catchphrase? Should Mikey continue to be a grumpy pants or is the modern version where Mikey has a better attitude a better fit for the current culture?
-Out of the Wilderness
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