It starts off like a Bleu De Chanel commercial but when Shane Gillis’s quizzical face appears and not that of Timothée Chalamet, one knows a fragrance ad it is not. Take a look then scroll down for more about Bud Light embracing brat summer frat fall…
“We are all lost.” That could be the tagline of this short sitcom. Shane Gillis is in the wrong place and apparently Andre, the actor who’s supposed to be there, is lost also. This ad isn’t meant to be dissected but there are a few things I’d like to point out.
- The narrator says to Shane, “If you’re here, then Andre is [where Shane should be].” But why? Just because Shane is at the wrong location doesn’t mean Andre is, too. And even if Andre went to the wrong shoot location, why would it be the exact sports bar where Shane is supposed to be?
- The guitar player strums a chord then stops playing, yet the guitar sound continues in the music.
- What does any of this have to do with beer? It’s more like an ad for Buffalo Wild Wings.
- Shane says he “just ordered some wings in that other commercial”… This was a bad addition to the ad because even though it’s meant to be funny and not taken seriously, him ordering something from another commercial is just clunky and nonsensical.
- Bud Light having “Deez” graffiti so visible was 100% on purpose… because who makes “deez nuts” jokes? Fratty people. The kind of people Bud Light ditched in their effort to embrace the BLTGQ, as the late Phil Valentine used to say. This might be some sort of olive branch offered to the customer base that had a pretty successful boycott.
OK, my analyzing is done. It’s a funny commercial because of Shane in the unfamiliar setting. The spoof of a fragrance ad was great… because those ads are notoriously weird. Shane’s reactions to the snake and the sand are both such a normal, candid take on how most people would respond in a situation like that without a script (if not running away from the snake outright).
Bud Light has obviously distanced itself from its alliance with the softer side of manliness (*ahem* Dylan Mulvaney) and is now dancing with the one who brought them: Rowdy, football-watching folk. Hence all the Texas Longhorns gear. The UT logo is even on one of the Bud Light bottles.
Texas is currently ranked #3 in college football so they picked a relevant team to feature, that was a smart move. UT was just one of 26 different teams on the cans and bottles from a campaign Bud Light ran earlier this year. It’s a complete 180 from that one beer can no frat brother wants to remember.
Yikes.
-Out of the Wilderness
Discover more from Out of the Wilderness
Subscribe to get the latest posts sent to your email.
Out of the Wilderness 