Sometimes a car commercial barely shows the car at all. The most recent getting attention is Jaguar for a bizarre commercial that has nothing to do with any of their fleet of vehicles. They say it’s just the beginning, something more is on the way but from the feedback I’ve been seeing, it’s already too late to save whatever big idea they had for the campaign. I’ll put that video down at the bottom so the first thing you see is something so much more meaningful.
The Volvo brand has been known for safety all of my life. It’s a quality they embrace to the fullest, just like the parents in this heartwarming commercial embracing their newborn. Check it out then scroll down for more…
Did they show everything a buyer needs to know about a car before purchase? Not even close. But I guarantee anyone in the market for a new car will give Volvo a second glance after this commercial. It’s sweet. It’s emotional. It’s heart wrenching and it has a happy ending. It’s also a bit of a warning: If you don’t get a Volvo, you might find yourself in a situation you never want to be in. But they didn’t yell. They pulled our heartstrings. It’s a win for Volvo all around, not to mention the EX90 looks great.
Jaguar, on the other hand, no one knows what they’re doing and at this point, I’m sure they’re thinking “It’s fine, everything’s fine.”
Here’s the Jaguar commercial that might be the Bud Light of 2024.
-Out of the Wilderness
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Out of the Wilderness 