A few months ago Jaguar stunned the viewing public with its bizarre commercial featuring not one single car. On the one hand, it was bizarre because of the whole not showing an actual car thing. On the other hand, what the ad DID show was the most bizarre crowd of androgynous people who looked more like the cast of a B-level alien movie from the 1970s. Take a look and then scroll down for more updates about what Jaguar was teasing in the ad…
About a month after the ad, it was time for the big reveal. “Jaguar has no desire to be loved by everybody.” Truer words have never been spoken and if you have 8 minutes, check out the rest of the weird Type 00 concept debut from Chief Creative Officer Professor Gerry McGovern below.
Electric. No rear window. No side mirrors. Forget federal regulations! Nobody puts Baby in the corner. Is it just me or does this vehicle look like a longer version of the 2008 Chrysler Crossfire? Or what was that other long hatchback from the mid 2010s? Oh, the Dodge Magnum. I always liked those. But when Jaguar does it, it’s a mold-breaking original. 😵💫
I’m not sure Jaguar even knows how ironic it was to have that first commercial with all the they/thems and then when it comes time to debut the concept vehicles, there’s a boy one and a girl one.
It’s all awash though. The EV car won’t even be available until 2026 so if Jaguar hasn’t totally imploded by then, maybe you can sign up to buy one? I don’t know. I have my doubts. Plus, who’s to say the EV market hasn’t completely changed in the next year or two years? So whatever Jaguar is putting at the forefront of their brand today might already be obsolete or irrelevant in two years. More on that from tech expert Marques Brownlee here. No matter what, one thing is for sure: A lot of people will remember Jaguar’s big fail in advertising and how their promo videos looked worse than the “Saved by the Bell” show open graphics from 1992.
All that to say… there hasn’t been an update since December 2024.
-Out of the Wilderness
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