Tecovas isn’t just selling boots. They’re selling a lifestyle. Well, to be more accurate: They’re selling the idea of a lifestyle. Kind of like the way Subaru projects themselves as the vehicle for outdoorsy, environmentally-conscious people. Or Gillette sells razors that aren’t your dad’s razors, when they’ve been around since your great-great-great granddad was knee-high to a grasshopper.
But back to Tecovas. A recent ad features a narrator (Terry Allen) describing the West as a representation of real, authentic Tecovas cowboy boots. Take a look then scroll down for more.
The play on words is a nice bow to tie up the entire paragraph: We might not need more people in the West, but would it hurt to have a little more West in the people?
Credits for the spot are below. What do you think about the commercial? Do you have a pair of Tecovas? I tried boots awhile back but my feet are so big, the boots looked like skiis.
-Out of the Wilderness
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