I’ll be the first to admit I can be a little nit-picky when it comes to details. That part of my personality was activated when I saw a recent Hard Rock Bet commercial. Take a look and guess which part irritates my “perfectionist” side.
Did you catch the line “almost as fast as the valet”? Timing matters. Let’s get to the details, shall we? The wager from the guy with the phone was completed and deposited BEFORE the valet arrives with the car. Then the guy says the bank deposit was almost as fast as (meaning= slower than) the valet. But… the deposit went through before the valet arrived. So the deposit is literally faster than the valet.
So why did the producers of the ad give this false line a green light? It would’ve been as easy as pressing a gas pedal to revise the line this way: “That was even faster than the valet,” which then holds a lot more weight when the valet is revealed to be one of the fastest drivers ever, Dale Earnhardt, Jr.
This is almost a good ad.
-Out of the Wilderness
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