I’ve been seeing a new Dawn soap commercial with a cute little duck suffering from an unidentified oil spill. Instead of focusing on the harm and the anger aimed at the company responsible, the ad focuses on the saving of the little duck. Check it out then scroll down for more…
The Song. The uplifting gospel-style song is called “Better Day Comin'” by AG and Garrison Starr. Here’s the full track released in 2019…
This is a great commercial from Dawn because it appeals to the compassionate part of our human nature. I mean, who wants to see a little duckling suffer? No one. So we go out and buy Dawn. Does it work on greasy dishes? It almost doesn’t matter. But I’m guessing it can help clean a duck off and our dirty plates, too.
-Out of the Wilderness
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Out of the Wilderness 