Slide, slide, slippity slide… wait, hold up, this isn’t a Coolio music video or summer highlights from your Slip N’ Slide in the backyard. It’s Apple’s new ad featuring the durability of the iPhone 17 screen. Face down, it slides across an epically long table in a boardroom where a tense negotiation is not going too well for either side. Take a look then scroll down for more…
That is an absurdly long table and I love this commercial. People waiting with anticipation and anxiety. Waiting. And waiting. Then a simple answer followed by another fantastic voyage for the phone. Really made me laugh.
I love when simple ideas break through, proving once again that it’s not always complicated to illustrate a clear message. How do you feel about the ad? Did it make you laugh? Are you leaving the Android Gangsta’s Paradise to roll with your iPhone homies? Comment below.
-Out of the Wilderness
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Out of the Wilderness 