Test. Test. Test. That’s the line that started my blood pumping in the latest Eli Lilly & Co commercial. It drew me in so much that I stopped eating my dinner and just watched. Check it out…
I don’t have any data to back this up, but I’m 99% sure my heart rate went up during the minute-long commercial. It had to go up because the ad spoke to me. When it wrapped up with “Share results. Now start over.” I was just about ready to go run my fastest 5K… emotionally speaking. Not literally. I haven’t run in a long while, which I guess would put me, embarrassingly, in the “question” portion of the scientific method listed in the commercial. Like, why haven’t I run in so many weeks? I have a few hypotheses.
My personal stories aside, the ad is great. Say what you want about “big pharma” and the horror that can come from a failed medical experiment (as displayed representatively in the ad’s “test, test, test” segment), the ad is engaging, inspiring, and memorable. Kudos to the team that put it together. What are your thoughts?
-Out of the Wilderness
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