No Bueno Yes Bueno – The Commercial

Aside from the unusual YouTube view-to-comment ratio, I like this commercial from Kinder Bueno. Simple in its message — “No bueno,” then “Yes, Bueno,” it’s a bit odd and a bit out there (no pun intended), but funny.

I don’t really want to get into the suspicions that Kinder has purchased views to inflate the engagement of the YouTube version of the commercial. But it DOES seem pretty obvious. Brands also have to walk the line between an ad that airs too much (see Caplyta commercial or Campbell’s mm mm good commercial– actually, you’ve already seen those haven’t you?). This ad is nearing that line with spaceship speed. They’re probably thinking that they still need to squeeze more life out of it with the amount they spent to make it– it’s a Super Bowl commercial, after all.

Which camp are you in with this commercial– no bueno or yes bueno? Comment below…

-Out of the Wilderness