Tag Archives: cowboy boots

Tecovas isn’t just selling boots. They’re selling a lifestyle. Well, to be more accurate: They’re selling the idea of a lifestyle. Kind of like the way Subaru projects themselves as the vehicle for outdoorsy, environmentally-conscious people. Or Gillette sells razors that aren’t your dad’s razors, when they’ve been around since your great-great-great granddad was knee-highContinue reading “The Tecovas Commercial About the Real West”