If you’ve noticed KIA’s new TV ads lately, or seen their vehicles around town you might have picked up on their new logo. Yes, it’s that one you can’t quite figure out. Apparently the brand has stated that the new logo embodies “symmetry,” “rhythm” and “rising.” Symmetry. I give them a D-. The two slopedContinue reading “KIA’s New Brand Logo – Pass or Fail?”
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Out of the Wilderness 