There are many ways for a video to go viral, but I’d like to focus on one: The candid shot when something crazy happens. It’s not enough to show a clip of an alligator crossing a street. But a turtle riding on the alligator’s back while it crosses the street? Now you’ve got something. Take look at this clip…
A lot of the clips in the video above illustrate my theory that your candid shot has to have at least 2 elements for it to go viral:
- The thing that may or may not be kinda cool on it’s own (i.e. a deer in the road)
- The completely wild element that makes the clip bazaar and amazing (i.e. 2 deer fighting in the road)
As you come across clips on YouTube and other websites, examine if they have one or both of these elements. When you’re shooting video, be on the lookout for that special ingredient that’ll take your video from mundane and common to extraordinary and rare!
-Out of the Wilderness