Eli Lilly and Company’s subtle messages you need to know about in their latest TV ad

Eli Lilly & Co have a 90-second ad out now that aims to promote a level playing field when it comes to access to medicine. Take a look…

Normally when I post about commercials I keep my personal opinions to myself, just delivering information about the actors, music, etc. In fact, take a look here for a list of popular ads I’ve researched so far. There are some great ads out there!

This ad from Lilly (created by PHD Media) gives the viewer a sense of the problem, backed by urgent music then offers up the solution, in this case the solution is Eli Lilly & Co (surprise, surprise) with hopeful, inspiring music playing in the background.

Besides the fact that Lilly is a company that wants to make money so of course they’re going to try to make themselves look virtuous and all that, there are a couple of subtle messages within the ad that, the more I think about them, tick me right off.

The first one floats by without much distinction. Did you catch it? The line goes like this: “The body you are randomly assigned at birth…”

Um, WHAT? I’m shocked this script didn’t get another revision (or even more scary, maybe it did!). “Randomly assigned”? Who writes this woke junk? I guess one way to look at it is that at least they acknowledged a higher power, after all if a body is assigned to someone, someone’s got to be doing the assigning, right?

But even within this line is another bothersome phrase: “assigned at birth.” Hmm. What about the body for the previous nine months inside the mama’s belly? They are telling the viewer indirectly that you are not a human till you are born. Scary stuff. The reality, whether Lilly & Co wants to believe it, is that science is on the side of a fetus being its own entity VERY soon after conception. Case and point: Just 21 days after conception the fetus has a blood type. Without getting into the details (you can check out this post for more info), one person cannot survive with two different blood types in their system. So if the fetus is just an extension of the mother, say bye bye to mama because she will have two blood types, which is 100% fatal. But for centuries pregnant women haven’t been dying by the millions! So what’s up with that? I guess it’s the science. The little life growing inside her is a person, a human, with its own blood type.

The second subtle message from this ad is: white people bad. All other people – good. Take a look at the ad again if you need to, and notice when white people show up, if at all. It’s when they mention zip code 90210, showing two white couples. The first pair is eating a meal in an extravagant setting. The next couple is playing tennis in a country club type setting. In other words, white people are rich and out of touch and should be discriminated against. Side note: exactly how terrible and lazy are these tennis players? There are a million balls laying all over the court.

Later they show a black man wearing a covid mask standing in front of a billboard with a white-haired lady smiling, no mask. OK, I thought they were trying to be subtle but now I’m not so sure.

The only other white people we see are a couple of kids, and kids are (and should be) exempt from being portrayed as evil. That title is reserved for the evil white adult. White people bad!

I cannot stand the pandering in this ad. Just so we are all on the same page, anyway, we all know Lilly is a company that wants to make money, right? So let’s pay close attention to what they say, and who they say it about, because at the end of the day they shot and edited a commercial to appeal to a group of people so those people will spend money on Lilly products. That’s all it’s about. Don’t let picturesque clips of black people playing basketball or Mexican people dancing to Mexican music cloud your vision. You can be 1,000% sure they did market research, tests, studies, to find out how best they can spend their advertising dollars to get the biggest return. Sadly, Lilly went with bashing white people and promoting a pro-choice agenda.

For all of us who have exited a womb and appreciate the beauty in the colors of all of our skin, this ad should be offensive. It keeps alive the idea of division based on race, economic status, and geographic location. With that said, I guess the commercial actually does exactly what it’s claiming to be against.


How do you feel about the ad? Did anything stand out to you as being divisive, or unifying? Chime in below and let’s discuss!

-Out of the Wilderness

Published by Ben Wilder

Since 2005, I've called Nashville home. I'm the leader of the pack, which includes an 11-year-old beagle and a 9-year-old blue heeler mix. My days include writing, video editing, dog boarding, and other fun activities. Thanks for checking out my blog, I hope you enjoy it!

9 thoughts on “Eli Lilly and Company’s subtle messages you need to know about in their latest TV ad

  1. I have been binge-watching “This Is Us” and a different Lilly commercial is playing but also includes the “randomly chosen at birth” line. I want to throw something at the TV and Lilly every time.

    Jeremiah 1:4-5 4 The word of the LORD came to me, saying, 5 “Before I formed you in the womb I knew you, before you were born I set you apart; I appointed you as a prophet to the nations.” Isaiah 44:2 2 This is what the LORD says- he who made you, who formed you in the womb , and who will help you: Do not be afraid, Jacob, my servant, Jeshurun, whom I have chosen. Isaiah 49:5 5 And now the LORD says- he who formed me in the womb to be his servant to bring Jacob back to him and gather Israel to himself, for I am honored in the eyes of the LORD and my God has been my strength- Psalm 22:10 10 From birth I was cast on you ; from my mother’s womb you have been my God. Isaiah 49:1 1 Listen to me, you islands; hear this, you distant nations: Before I was born the LORD called me; from my mother’s womb he has spoken my name. Psalm 139:13 13 For you created my inmost being; you knit me together in my mother’s womb . Luke 1:44 44 As soon as the sound of your greeting reached my ears, the baby in my womb leaped for joy. Job 31:15 15 Did not he who made me in the womb make them? Did not the same one form us both within our mothers? Galatians 1:15 15 But when God, who set me apart from my mother’s womb and called me by his grace, was pleased Luke 1:41 41 When Elizabeth heard Mary’s greeting, the baby leaped in her womb, and Elizabeth was filled with the Holy Spirit.

    As a person with Judeo-Christian values, I reject there message and, where possible, their products. If there is a generic or an alternative pharmaceutical source, I will endeavor to use it.

      1. That grouping of text references is actually from another site and I tried to add the hyperlink to the reply. I’m grateful for your post for saying the thing I’ve been stewing about for days.

      2. That grouping of text references is actually from another site and I tried to add the hyperlink to the reply. I’m grateful for your post for saying the thing I’ve been stewing about for days.

  2. Thank you! I’m here because I just watched the ad and it bothered me so much that I needed to google it and see if anyone else has brought this to the public eye. So far, you’re the only one, so thank you. The “randomly assigned” is what really got to me. Random? Um, no. Spiritually and/or scientifically. Two people with their own genetic makeup (also not randomly assigned) came together with egg and sperm and created you. Didn’t we all learn this in middle school sex ed? Also, the point of the ad is to say that they’re making pharmaceuticals accessible for all bodies but then they show racist, stereotyping clips? No, I’m good Eli Lilly & Co. I’ll be getting my drugs from somewhere else.

    1. Thanks for commenting. I guess a company is allowed to make whatever statements they want, that’s the beauty of the United States. They could also, in this case, ya know, just make medicine and leave controversy out of it. But Lilly does what Lilly does haha

    2. But also, it still ticks me off HOW Lilly presented their message. They try to be subtle and it’s irritating. If you want to be pro-choice, go for it. If you want to bash white people, go for it. But don’t try to almost subliminally project these deep issues onto viewers, come right out and say it.

  3. I agree that this ad is offensive and pushes to divide rather than unite. You would think that a drug company making billions would be smart enough to avoid making political statements that simply pander.

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