Uber: Go Get It – New Ad Campaign Delivers A Fail

Uber (along with its service Uber Eats) has launched a new slew of ads featuring a new slogan: Go Get It. Check out one of the ads here…

Now, I’m not a rocket scientist but isn’t the whole point of Uber and Uber Eats that you DON’T have to go get it? Delivery drivers literally bring food to your door, or pick you up almost wherever you are and drop you off almost wherever you want to go.

As a customer there is no going. There is only getting. Someone else does the going! This new slogan is whack. I’m sure they’re just trying to be hip and chic and all those things that make them relevant and cool, but this new barrage of ads with “Go Get It” as the tagline… I give it a rating of “a swing and a miss.” In other words, a strikeout.

-Out of the Wilderness

Published by Ben Wilder

Since 2005, I've called Nashville home. I'm the leader of the pack, which includes a 13-year-old beagle and an 11-year-old blue heeler mix. My days include writing, video editing, and other fun activities. Thanks for checking out my blog, I hope you enjoy it!

2 thoughts on “Uber: Go Get It – New Ad Campaign Delivers A Fail

  1. Ben, I totally agree! If I wanted to “go get it” myself I wouldn’t need Uber’s advice or contact them. I would just do it.
    The point was having someone to “go get it” for me!!
    Who needs them to tell us what we could do! Duh! They don’t want to pay the
    people who deliver and just get their cut by placing the order?
    There is always a new scheme. They are all doing it. Ridiculous.


    1. Yeah, I don’t get the ad at all. It’s totally contradicting their own service. haha They should be warning us to stay in, “It’s a dangerous world, don’t go get it when you can have someone else get it for you! And don’t forget to tip your drivers!”


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