Are we being force-fed Olivia Rodrigo?

I remember when I heard “Driver’s License” for the first time. I didn’t know who was singing it and didn’t recognize her name upon discovering the talent behind the song.

Since then, Olivia Rodrigo has been all over the radio and awards shows (congrats on the three Grammy Awards earlier this week, or “Granny’s” as Trevor Noah called it). As I was watching the Grammys, I couldn’t help but wonder if we have been and are being force-fed a steady and robust diet of singer-songwriter Olivia Rodrigo. She has already had a taste of fame and success as an actress (Disney shows I’ve never watched because too old/ don’t care), but it’s almost as if the powers that be are telling us that we like her music, too. If we were to ask the executives, “Do we like this music?” They’d respond with…

It makes me uncomfortable almost to the point of latching on to my contrarian ways to purposely not listen to her music. I’m sure she’s talented and I know she can sing well but the idea that we must like her because that’s what they want never works for me. That’s the vibe I’m getting and I’m wondering if I’m the only one?

Her rapid ascent in the music world doesn’t feel organic at all.

What are your thoughts on this? Will she stay relevant as a singer or is her fame just a flash in the pan?

-Out of the Wilderness

Published by Ben Wilder

Since 2005, I've called Nashville home. I'm the leader of the pack, which includes an 11-year-old beagle and a 9-year-old blue heeler mix. My days include writing, video editing, dog boarding, and other fun activities. Thanks for checking out my blog, I hope you enjoy it!

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