Amazon’s Back to School Ad – Celebrity, Crayons, and Comparisons

Amazon has chimed in on how to beat the high gas prices, even citing the rising fuel costs in a new ad encouraging viewers to use their service for “back to school” supplies. There’s a series of ads, but here’s the 30-sec version…

This ad is quite a bit more simple in its delivery and production than a few of their others (see Cleopatra and Medusa commercials). The star (Kathryn Hahn, on Instagram here) playfully interacts with students while trying to convince us to use Amazon for crayons, clothes, and computers.

Not to burst Amazon’s bubble, but I’ve found that Dollar Tree, for example, has an amazing assortment of products, all for around $1.25. They even have a section online devoted to “back to school.” Dollar Tree might not have celebrities endorsing them in cute ads, but what Kathryn Hahn’s says at the end of the commercial about gas prices is most certainly true. And because it’s true, finding a box of crayons for $1.25 is better for your wallet than what you’ll probably find on Amazon (Crayola crayons for $6.40).

This is not a paid endorsement for Dollar Tree, but hey, DT if you’re reading this… I’ve got a Venmo!! 😉

Thanks for dropping in!

-Out of the Wilderness