GMC, LeBron James, and the crabs are back for another ad for the electrified version of the Hummer. There is a new addition to the music behind the ad, too. Take a look then scroll down for more info!
The title of the ad is “Again?” and I kind of must agree… why are we AGAIN seeing an ad for an SUV that costs six figures, takes over an hour to charge, and according to Car and Driver also takes nearly $100 to recharge? Plus, who in the loving world needs a vehicle that “crab walk” at such a minimal angle? I mean, if you can design the wheels in this way, just go all the way and have them turn perpendicular to the vehicle so we can parallel park by just moving directly sideways into the spot.
The Music. You’ve heard this song in previous Hummer EV ads. It’s Missy Elliot’s “Get Ur Freak On.”
The second half of the commercial features a cover of “Immigrant Song.” The original is by Led Zeppelin but this is performed by Karen O, Trent Reznor, and Atticus Ross.
Final Take. The ad is OK. The Hummer is lame. I’ll take one of these old ones any day over the new EV models.
Are you interested in purchasing (and by purchasing, I mean getting on the wait list) an EV Hummer? If so, what am I missing that makes it so great?
See you tomorrow…
-Out of the Wilderness