I really like the timing and editing of this HomeGoods commercial, from the flickering lamps to the spinning cars. It’s a cool commercial and uses a song that’s over 40 years old. Here’s the ad backed by Tom Tom Club’s “Genius Of Love.”
The Music. If the music sounds familiar to you even in 2023, it might be from one of the many songs that sampled it in the following years and decades. The recognizable instrumentation can be heard in Mariah Carey’s “Fantasy,” Mark Morrison’s “Return of the Mack,” or more recently Latto’s “Big Energy.” There are a ton of other examples, those are just a few.
The Dancing. Entertaining us with the fun dancing was the responsibility of talent agency BlocLA (check out their work and who they represent here), more specifically choreographer Jemel McWilliams, assistant choreo by Raphael Thomas, Craig Fishback, and Mone. You can find them on Instagram below…
Jemel @JemelMcWilliams
Raphael @Rastafa
Mone @moneswiff
Did you enjoy the ad from HomeGoods? Chime in below and feel free to add any and all of your thoughts below, too. See you tomorrow…
-Out of the Wilderness
Out of the Wilderness 