California REALLY wants people to come visit itself. There are a handful of commercials saying such, like this dream sequence featuring stars from the state. A recent ad shows kids and parents (not surprisingly, the ad is called “Kids and Parents”) having big fun, as Claire Huxtable would say. But this isn’t Vanessa having big fun in Baltimore, it’s California baby!
What’s the big deal? A couple of take-aways from the commercial are…
1) Kids are expensive. In this 30-second ad families played on the beach, ran through forests, bought tickets for the Santa Cruz Boardwalk, rode horses on the shore, walked through a field of lights, flew down zip lines, went to Universal Studios, and visited a zoo. In all, it’ll cost families about $1.3 billion trillion dollars to do these things.
2) They picked some recognizable locations for the shoot. The two that stood out to me were the lighted columns near the end.
Reminds me of a great music video from a long time ago, “Bromance.” Keep watching to see the same (or similar) columns in the music video… in Los Angeles, possibly?
The clip near the Golden Gate Bridge reminds me of a turning point in the movie The Internship starring Vince Vaughn and Owen Wilson. Great movie.
The Music. The soundtrack for this California commercial is a song called “Run the World!!!” by Dayglow. Listen the track below and follow the band on Instagram, too: @DayGlowBand.
Are you booking your trip now? Looks like a lot of fun to explore the natural wonders of California, just bring your cryptos to pay for it all. See you tomorrow!
-Out of the Wilderness