The Heineken Viking Commercial – I Think I’ve Had Enough

Hello all of you commercial watchers! I guess you’re here because you’ve seen the funny Heineken Viking commercial featuring a viking dad, his daughter, and his daughters boyfriend. You might have thought to yourself as the commercial plays, “I feel like I’ve seen this before.” It’s like deja vú all over again, right? Well, you’re not wrong… the commercial is airing A LOT. Either it’s airing too often or I’m watching too much TV but I’ve just about had enough of the commercial. For using the slogan “No Bitter Endings,” they’re sure starting to leave a bad taste in my mouth with how much the commercial pops up on TV.

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I definitely laughed the first few times I watched the commercial. How quickly the viking dad goes from tough, bitter guy to letting by-gone’s be by-gone’s is funny. But as much as I love repetition as a form of humor, this ad airing over and over and over is a classic case of overkill, as explained in this post. Heineken came up with a clever idea. I’m sure we all agree on that. But too much of a good thing is a bad thing. Now I get annoyed when the ad comes on, much like viewers felt when Amazon was airing their woman with a mustache commercial too frequently.

On a totally unrelated note, the viking dad reminds me a lot of Alan Rickman as the Sheriff of Nottingham in Robin Hood: Prince of Thieves. Great movie that, in my opinion, doesn’t air nearly enough on TV, unlike the Heineken commercial. 🙃

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RIP Mr. Rickman! The Heineken ad would be total gold if you were the bitter father. How do you viewers feel about the frequency of the commercial? Has it run its course, and if so, why is it still airing? Let me know in the comments!

-Out of the Wilderness